Business Development Associate - Winsight Team


Winsight is a leading B2B information services company focused on the food and beverage industry, providing insight and market intelligence to business leaders in every channel consumers buy food and beverage – convenience stores, grocery retailing, restaurants and noncommercial foodservice – through media, events, data products, advisory services, and trade shows.

Position Objective

Winsight is seeking an entry-level Business Development Associate to extend our reach through expert discovery and exploration of new and untapped business opportunities. We offer the chance to build core fundamental skills in sales and relationship management. In this position, you will interact and directly impact senior-level executives at leading organizations within the foodservice industry.

Position Responsibilities

The ideal candidate will have 1+ years in a BDR or SDR role, or relevant work experience. We are looking for a candidate with a demonstrated record of generating new business pipeline through prospecting and gaining interest through outbound emailing and cold calling. Candidates must be extremely comfortable prospecting and developing leads via the telephone.

Responsibilities include –

  • Conducting lead generation, prospecting, and sourcing high-potential leads within assigned territories
  • Proactively scheduling calls with prospective clients via phone and email (including cold calling)
  • Researching prospective clients or current clients to identify new sales opportunities, customize communications strategies, and ensure prospects understand the value of our extensive products and services
  • Partnering with Business Development Managers to support plans for sales territories, with a goal of supporting monthly, quarterly, and annual revenue targets

Knowledge, Skills & Abilities

  • 1+ years of sales development experience
  • Telephone sales and development skills, making 50+ calls a day
  • Experience using lead generations tools (LinkedIn Sales Navigator, Salesloft, Salesforce and other tools) to identify and capture key contacts
  • Robust business acumen to research companies, business trends, and competitive intelligence to create research-based strategic outreach
  • Strong curiosity and interest in the foodservice and retail sectors
  • Self-starter able to work independently and as a team with other sales professionals
  • Highly professional with excellent written and verbal communication skills
  • Ability to work within deadlines in a calm and efficient manner
  • Proficiency with Microsoft Office software and experience utilizing CRM software for all conversations, opportunities, and metrics

Winsight is an Equal Opportunity Employer. Winsight does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business needs.

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