Digital Account Coordinator


Winsight is a leading B2B information services company focused on the food and beverage industry, providing insight and market intelligence to business leaders in every channel consumers buy food and beverage – convenience stores, grocery retailing, restaurants and noncommercial foodservice – through media, events, data products, advisory services, and trade shows.

Position Objective

Reporting to the Client Service Manager, the Digital Account Coordinator will develop, oversee and optimize premium content marketing products and standard digital campaigns alongside some of the biggest brands in foodservice, convenience stores, and grocery. You’ll work cooperatively with the sales teams and clients to manage digital ad programs and content marketing campaigns, as well as ideate, choose, execute and optimize products from a constantly evolving suite of products.

In doing so, you’ll work cross-functionally with Sales, Ad Ops, Editorial, and Development teams to ensure digital campaigns and content marketing projects meet the high standards expected both internally and externally. You’ll work with clients to choose products that will best achieve their goals, optimize campaigns throughout the campaign lifecycle, produce metrics reports and provide analyses on performance.

If you’re passionate about working with clients and internal teams to develop strong digital campaigns and create premium procuts, a self-starter that shares our core values of freedom and responsibility, passion, collaboration, intellectual curiosity – and fun!-then you might be the right person to join our growing team!

Position Responsibilities

  • Responsible for the management of content marketing products and standard digital ad campaigns, determining project scope/timelines, interpreting metrics and optimizing programs in real-time, and working directly with the sales team, other internal stakeholders as well as client on project delivery.
  • Independently manage and ensure all elements of digital media campaigns are properly communicated to clients and fulfilled on schedule.
  • Monitor campaign metrics to ensure we’re delivering on client expectations and KPIs. Offer optimization solutions as needed to meet and exceed expectations.
  • Work directly with clients and agencies on all pre-launch elements related to their digital and content marketing campaigns.
  • Develop a deep knowledge of Winsight’s digital products, best practices, industry issues and trends.

Knowledge, Skills & Abilities

  • 2+ years of digital media experience
  • Excellent written and oral communication skills with an acute attention to grammar and consistency
  • Superior customer service skills and confidence in working with clients/external stakeholders
  • Proven ability to operate in a fast-paced environment and drive projects forward. Ability to independently manage workload is a must.
  • Collaborative work style
  • Experience collecting, analyzing and sharing matrices to determine success and sharing key takeaways

Winsight is an Equal Opportunity Employer. Winsight does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business needs.

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