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Digital Campaign Specialist/Lead Trafficker

Overview

The Digital Campaign Specialist/Lead Trafficker will be responsible for working both internally and externally to ensure Winsight seamlessly executes digital ad campaigns for our advertising partners. They will be a key contributor in Winsight’s media team and responsible for implementing, maintaining and enhancing these campaigns.  This position involves sales and client/agency support, project management, execution and reporting.

 

Responsibilities include, but are not limited to, the following:

  • Independently manage and ensure that all elements of advertising programs are implemented in an accurate and timely manner to ensure complete and accurate fulfillment of contracts
  • Monitor campaign delivery via third party and internal ad serving systems for quality assurance/quality control and to ensure campaigns are running as contracted
  • Manage delivery and campaign pacing
  • Work directly with clients/agencies on all pre-launch elements related to creative specifications and submission
  • Work with other team members and clients/agencies as needed to troubleshoot any ad creative issues that impact tracking, implementation, or reporting
  • Create and manage creative and technical production timelines, with advertisers/agencies and any third party partners, and asset delivery to ensure campaigns launch in a timely manner
  • Provide proof of performance reports and screenshots
  • Cultivate positive business relationships with clients/agencies, sales, and other internal teams
  • Develop a deep knowledge of Winsight Media’s digital products, industry issues, trends and ad serving solutions

 

Knowledge, Skills, Abilities:

  • 1+ year experience in digital ad operations (1-year direct trafficking and creative QA preferred)
  • Bachelor’s degree or equivalent work experience
  • Experience working within internal ad serving and third-party systems
  • Experience working with custom display, mobile, audio and video advertising projects
  • Experience managing multiple campaigns simultaneously
  • Extremely proactive and highly organized, with the ability to manage and prioritize multiple and varied tasks in a timely manner
  • Excellent client service, organizational abilities, and verbal and written communication skills
  • Enjoy working independently and in a collaborative team environment, sharing knowledge across the department
  • Experience understanding ad tags
  • General knowledge of raw creative files and video assets required

 

Winsight is an Equal Opportunity Employer. Winsight does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business needs.