Web Producer


Chicago, IL

30+ days ago | Requisition ID: 1105

Winsight is a B2B information services company focused on the food and beverage industry, providing insight and market intelligence to business leaders in every channel consumers buy food and beverage – convenience stores, grocery retailing, restaurants and noncommercial foodservice – through media, events, data products, advisory services, and trade shows.

Winsight’s digital team offers an outstanding opportunity for a Web Producer to work with its editorial, digital and marketing/events staffs. The Web Producer is responsible for managing, producing and executing digital products and ensuring their delivery to Winsight’s websites, multimedia, e newsletters, and social media audiences. The ideal candidate is a digitally-skilled multimedia journalist or social media manager who wants to contribute to improving Winsight’s digital presence. This position will work out of our Chicago office.


Optimize and publish digital stories. Assemble and send newsletters. Manage social media channels. Create and publish multimedia pieces. Publish special packages. Track website performance/report on analytics. Assist the marketing/events team in uploading digital content. Guide print editors in all digital best practices. Keep up-to-date on digital trends. Help other digital teammates when necessary.

Content Production

  • Work closely with the editorial team to produce digital content
  • Identify story leads, graphics, tabular material and stories from Winsight titles that are suitable for populating our websites and e newsletters and ensure the materials are posted appropriately in the content management system
  • Edit digital content to ensure alignment with brand standards and best practices
  • Understand and support Search Engine Optimization (SEO)
  • Assist with content migration and special projects as we redesign our websites and other digital initiatives
  • Assist with large digital premier packages
  • Assist in multimedia production
  • Assist the marketing/events team with their digital content

E newsletters

  • Select content to be included in e newsletters and write thought-provoking subject lines
  • Schedule, produce, test and deploy e newsletters
  • Build basic email templates in Marketo


  • Assist in recording podcasts
  • Edit and upload podcasts for multi-platform distribution


  • Analyze Google Dashboards for site/story performance and trends
  • Help the editorial team reach its page-view and visit goals for the month
  • Use Google Analytics to dig deeper into referral traffic and story success

Social Media

  • Help manage social media channels and grow our social audiences
  • Assist in formulating social media strategies
  • Assist with marketing/events social media scheduling
  • Produce live streams of editor chats and story promotions
  • Execute audience development campaigns

Knowledge, Skills & Abilities

AP Style, Google Analytics, HTML, Newsletter marketing platforms (Marketo), Drupal/other CMS, Adobe Suite, Microsoft Suite, Social Media


  • Excellent content editing, project management and communication skills
  • Ability to multi-task and work on several projects at once
  • Exhibits a strong digital storytelling drive
  • Strong organizational and scheduling skills
  • Proven cooperation in a team situation
  • Social media account management
  • Social media campaign creation and management


  • Bachelor’s degree or equivalent experience – journalism, media, marketing or communications preferred
  • 1-3 years’ experience in print/digital journalism or social media marketing/management
  • Basic understanding of food service, convenience, grocery and events or willingness to adopt the industries
  • Proficient with web and feature style writing; video and audio editing a plus

Winsight is an Equal Opportunity Employer. Winsight does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business needs. 

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