Cutting-edge design enhances functionality, ease of use for noncommercial foodservice operators seeking news and menu insights
OAKBROOK TERRACE, Ill — Winsight LLC—the B2B media company that publishes FSD magazine—recently relaunched its FoodService Director website. Users will find the same great content written by FSD’s award-winning team of editors, complemented by videos, graphics and other multimedia storytelling formats—all showcased with an easy-to-navigate, cutting-edge design focused on keeping audiences highly engaged.
The revamped website, specifically, the home page, highlights the top news stories of the day. The content is presented scatter-station style to help visitors find the information that will make them better businesspeople. Additional signatures of the magazine, such as Steal This Idea, Recipedia (searchable recipe database), Advice Squad, FSD’s exclusive research, Chefs’ Council and many others, present the website as a prime resource for learning and understanding what’s happening in the field.
“The online version of FoodService Director has been revitalized to make it easier for FSDs to find the ideas, research and trends that help them operate more efficiently and better serve their constituents,” said Peter Romeo, director of digital content for Winsight’s foodservice group. “Our overall strategy is to continue to learn about our audience and constantly evolve and improve.”