Navigating the complexities of digital strategy for your brand or clients can be overwhelming. Join Winsight’s resident digital nerds, Tara Tesimu and Kayley Bogdan, as they talk about how to cut through the clutter of rapidly changing digital initiatives and marketing tactics and share best practices for crafting a smart, sophisticated digital strategy that will drive results without driving you crazy.
Because of the pace of change and innovation in digital, strong leadership is critical to the success of digital marketing teams—but leadership looks different now in the face of the COVID-19 pandemic. Andrea Scott McCluskey, Winsight’s EVP, Talent & Culture, joins Tara and Kayley to discuss how to effectively lead, enable and empower your team during times of crisis.
A smart social-media strategy is a digital marketing must-have. Taylor Kasper, Winsight’s social expert, joins Tara and Kayley to discuss tips and insights for building your brand’s social presence and leveraging it in your marketing initiatives.
A digital strategy needs to be relevant and timely—and so does your website. Mobility Quotient CEO Nick Sonpal joins Tara and Kayley in this episode to discuss how tackle your digital presence and messaging when things are changing quickly.
The COVID-19 pandemic has changed everything. Chris Keating, Winsight’s group president of foodservice media and events, joins Tara and Kayley in this episode as they discuss how to smartly and sensitively pivot your digital strategy to support the foodservice industry in their time of crisis.
A successful digital initative will always be built starting with why. What are you hoping to accomplish? What will success look like? When you ‘start with why’ you can take a more strategic approach in selecting, executing and optimizing tactics that will achieve your goals.